Illustrations & animations for Bitly’s QR Code focused product: QR-Code-Generator.com
Bitly is a globally distributed tech company offering digital products that help users shorten, generate, & manage URLs & QR Codes.
Art Direction by Henrique Leite.
The central challenge was to capture the essence of each blog topic in a whimsical illustration that aligned in both tone & technical execution with the brand’s prescriptive style guide.
I was also asked to develop the animation style for the brand’s QR Code mascot. I created a small series of animations using existing illustrations.
The goal was to extend the brand’s whimsical style into the world of motion graphics, to help define an eventual library of animation.