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Bitly QR Code
Blog Illustrations

Illustrations & animations for Bitly’s QR Code focused product: QR-Code-Generator.com

Bitly is a globally distributed tech company offering digital products that help users shorten, generate, & manage URLs & QR Codes.

Art Direction by Henrique Leite.

A tablet showing the blog of QR Code Generator Pro, and the article title "How the Fitness Industry Can Use QR Codes to Become More Digital" displayed above the article's hero illustration.A tablet showing the blog of QR Code Generator Pro, and the article title "Data Matrix vs QR Codes" displayed above the article's hero illustration.A tablet showing the blog of QR Code Generator Pro, and the article title "Combining Coupon Marketing and QR Codes" displayed above the article's hero illustration.

The central challenge was to capture the essence of each blog topic in a whimsical illustration that aligned in both tone & technical execution with the brand’s prescriptive style guide.

A tablet showing the blog of QR Code Generator Pro, and the article title "How QR Codes Propel the Music Industry Forward" displayed above the article's hero illustration.A tablet showing the blog of QR Code Generator Pro, and the article title "What is the Difference Between an Aztec Barcode and a QR Code?" displayed above the article's hero illustration.A tablet showing the blog of QR Code Generator Pro, and the article title "How Teachers Are Using QR Codes in the Classroom to Enhance Learning" displayed above the article's hero illustration.

I was also asked to develop the animation style for the brand’s QR Code mascot. I created a small series of animations using existing illustrations.

The goal was to extend the brand’s whimsical style into the world of motion graphics, to help define an eventual library of animation.

A gif of a anthropomorphized QR Code wearing red sunglasses and a pink flamingo floatie, walking to the beach.A gif of a anthropomorphized QR Code holding a blue suitcase standing in a train car and rocking back and forth with the motion of the train.
An arrow icon pointing up and to the right.
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