Brand development, visual identity design, and packaging design for Katú Premium Yerba Mate.
Katú is a beverage startup that creates innovative energy products from 100% USDA Organic Paraguayan yerba mate.
They have a deep commitment to their growing region in the Atlantic Rainforest and the family farms that cultivate their yerba mate through traditional, sustainable methods.
Art direction and video by Jake Viramontez
Product photography by Aubrey Lorraine
In consult with Varial Agency
The aesthetic of the loose-leaf lineup celebrates the traditional rituals of preparing and sharing yerba mate, with tactile paper bags speckled with custom badges, illustrations, and typography.
For on-the-go convenience, Katú has developed the first ever roasted yerba mate in a can. An apothecary-inspired, typography-lead design reflects the ultra-clean ingredients and stabilizing energy these drinks provide.
“Having partnered with a world-class designer for seventeen years, I recognize great design and design ideas, and I think what you’ve accomplished is extraordinary."