REI Co-op Gift Cards

Illustrations for REI Co-op, a North West based outdoor retailer with stores across the United States.

REI updates their gift cards each holiday season to renew customer engagement & increase purchase rates.

Art Direction by Simson Chantha & Amelia Irwin.
In collaboration with Elias Khan & Carolyn Wassmer.

Eight gift cards laid out in two rows of four on a bright red background. Each gift card features an illustration of a Nalgene water bottle with a snowy landscape and an A-frame ski hut inside.

By creating compelling designs that were relevant to how REI customers lived their lives, we managed to increase gift card purchases both online & in store by 41% year over year.

A gift card featuring an illustration of a Nalgene water bottle with a snowy landscape and an A-frame ski hut inside. Smoke is rising from the chimney.

Two identical gift cards stacked on top of each other featuring an illustration of two chocolate marshmallow smore sandwiches. Each sandwich has a single birthday candle stuck into the top, and the letters H B D appear in blue behind the sandwiches.

Two identical gift cards stacked on top of each other featuring an illustration of a mountain goat standing on the snowy peak of a mountain above the clouds. The mountain goat looks scared, and the words "You did it!" appear in the clouds above its head.

A gift card featuring an illustration of a mountain range fading into mist. Overlaid on top of the mountains are the words "Mountains of thanks" in expressive hand-lettering.

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