Illustrations for REI Co-op, a North West based outdoor retailer with stores across the United States.
REI updates their gift cards each holiday season to renew customer engagement & increase purchase rates.
Art Direction by Simson Chantha & Amelia Irwin.
In collaboration with Elias Khan & Carolyn Wassmer.
By creating compelling designs that were relevant to how REI customers lived their lives, we managed to increase gift card purchases both online & in store by 41% year over year.