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Seattle Cider
Product Packaging

Packaging design for Seattle Cider Company, a craft cidery located in the SODO area of Seattle, WA.

In this student project, the task was to redesign the packaging of Seattle Cider’s seasonal cans to better differentiate them from the year-round staples.

Four hovering hard-cider cans reading "Not Your Standard Cider".

Customers were not aware that the seasonal flavors had limited availability, so there was no urgency to make a purchase, nor excitement about a new release. The problem was that it was hard to spot a seasonal flavor in the line-up:

Four Seattle Cider cans standing in a row.

To stand out while fitting in, the new seasonal can reshuffles existing design elements to create a noticeably different (yet immediately recognizable) design.

A gif showing two Seattle Cider can designs side by side, comparing the design elements of each can.

The brand slogan, “NOT YOUR STANDARD CIDER”, becomes doubly relevant in the new design, as it proudly announces the arrival of each seasonal flavor that appears on store shelves.

Four Seattle Cider cans standing in a row.
An arrow icon pointing up and to the right.
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