Visual identity development, illustration, and poster design for Sown Collective: a no-cost, full-service documentary film production studio for non-profits.
I designed and illustrated a large format 18x24 letterpressed poster to present the Sown Storytelling Framework: a proprietary seven-stage story structure that has helped Sown raise an average of $200,000 per film in direct funding for each featured non-profit.
Art direction by Sown founders Jake Viramontez and Jeven Dovey. Video by Jake Viramontez.
Letterpress printing by James Lewis Tucker at North Bay Letterpress Arts
The Sown Storytelling Framework is based heavily on Joseph Campbell’s Hero’s Journey, streamlined and adapted for documentary filmmaking.
My task was to develop a visual aesthetic centered on seven core illustrations that would honor the weight and wisdom of the universal story arc, while being versatile enough to be used in the multitude of applications the Sown founders had planned: lectures, speaking engagements, and a Sony Camera Academy Masterclass.
The story framework design builds directly on the visual identity foundation I had previously developed for Sown: a versatile brand mark with an animated variant that kicks off the opening credits of each Sown film.
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If you'd like, you can purchase the poster here. All proceeds help fund future Sown films.
“What Dylan brought to the creative process and execution were well beyond anything we conceptualized. He thinks like a true creative entrepreneur."
